I had the chance to lead my vision from a whiteboard concept to its public beta phase. The problem we have tried to solve was that streaming services and digital music stores cannibalised the artists’ income. We tried to remedy that situation by incentivising listeners to share the word about the music they liked via tracked social media reviews, earning credits through the process that they could use to purchase their favourite tracks.

Starting with whiteboard sessions and workshops with artists and record labels, we drew out the initial wireframes, tested the ideas and iterations through over 100 hours of both qualitative and quantitative testing with consumers, then created the UIs with two additional designers joining our team. At the last stage, we got the apps developed through an outsourced team of 7 developers.

Presented and pitched the product to investors and the tech community at various places such as London Business School, Mozilla HQ London and startup events. Worked about 70 hours a week till we hit the public beta stage, so I got a healthy taste of startup life as my first role in the UK.

My role concluded when we received £200,000 funding as soon as we entered our public beta stage.

Agile, Mobile-first approach, Webapp, Music-tech, User testing, Focus groups, User flows, B2B, UI Design, UX Design, Product Design