In the first half of 2021, I got the chance to shape the User Experience and User Interface of the Product from the early stages of development.

Created a design system, ran workshops and user testing sessions to learn about the perception of the product and refine user flows.

Developed 3 models of monetization opportunities and managed a complete rebranding of the platform. Fully conversion optimised the landing pages using a multi-armed bandit system (organic conversions went above 20%).

Currently implementing the 4 key narratives that we identified during our usability research.

Agile, Mobile-first approach, Webapp, Recruitment-tech, User testing, Focus groups, User flows, B2C, UI Design, UX Design, Product Design