Branding

I’m trying my wings on all venues of creativity, so as an avid reader, it was inevitable that I’ll end up trying my hand at writing too. I had a complex story forming in my head for many years, so at one point, after taking some creative writing masterclasses, I got to it.

I tried multiple writing programs, but complex stories can too easily get out of hand and in each program I missed something. When I realised that what I’m missing is are generally the atomic based design systems I use everyday in my work, I knew I’m onto something.

The problem was that Sketch, Figma and the rest of the graphic design software I used my systems with are not optimal for writing, I started looking for interfaces that are optimal for writers of various experience, that’s how I ended up taking a good look at twitter as the closest tool that – in an ideal world – could be the perfect tool. Imagine using @ and # to autopopulate your research and data on characters and objects in your story.

So I set out on my mission, created the initial concept pages and started recruiting people for workshops and 1:1 interviews. After talking to fellow authors, I was surprised that many of them felt the same, so I started fleshing out a concept for an app that would help us keep track on story particulars, enable collaborative storytelling and include a toolset for distraction free research at the same time.  I got raging positive feedback so I continued with the interviews and iterated the flows and functions until I knew that I had the perfect release candidate for an MVP. I did some research and decided with Flutter as the tech stack, then recruited a talented Flutter developer team from Asia.

Currently both the desktop and mobile apps are under development and en-route to be released early July under my guidance. The landing page recruits the starting user base with an 37% efficiency from our organic traffic, while our twitter provides us with a whopping 15% conversion from our follower base.

Agile, Mobile-first approach, Desktop app, Mobile App, Productivity, User testing, Focus groups, User flows, B2C, Business plan, UI Design, UX Design, Product Design, Project management

Hired by the founder of Debut, Charlie Taylor as the first hire, I got the opportunity to work in this amazing, VC backed startup at the earliest stage, to explore opportunities to replace transactional recruitment processes with an informal approach just like dating.

We have evaluated a myriad of different ideas and approaches through workshops, focus groups and qualitative interviewing and quickly iterated on different features of the product to see what both the business and private users would value most.

After we picked the likeliest route to MVP, we have built a brilliant and lean developer and marketing team, then in a few months, we launched a basic MVP just as the first lockdown hit and reorganised the entire recruitment industry. Therefore the founding fathers made the hard decision to hibernate the project for the time being.

Agile, Mobile-first approach, Webapp, Recruitment-tech, User testing, Focus groups, User flows, B2B2C, UI Design, UX Design, Product Design